Zimbabwe tourism in 2010
The Zimbabwe Tourism Authority in conjunction with the Tourism and Hospitality Industry Ministry, capped a fine year with spirited marketing promotion and development efforts.
With support from the Zimbabwe Council of Tourism and other stakeholders, Zimbabwe won seven international awards and gained entry into the Politburo of the United Nations World Tourism Organisation, the UNWTO executive council.
Zimbabwe also took over the chairmanship of the Sadc tourism organ, the Regional Tourism Organisation for Southern Africa.
For the first time in the history of the country, ZTA brought the world’s greatest football team, Brazil as part of the celebrity host programme, under its perception management programme.
The tourism year was eventful, with the country participating in almost all international travel and tourism expositions, like the World Tourism Organisation, China International Travel Mart, Fatur in Spain and Indaba, among others.
Victoria Falls, Zimbabwe and indeed one of Africa’s most prized tourism jewels became the epicentre of a protracted battle to control its earnings of about US$7 000 per day between National Parks and Wildlife Management Authority and the National Monuments and Museums of Zimbabwe.
NMMZ who have a record of mismanaging the Great Zimbabwe where they took over when there was a lot of wildlife and are now left with not even a hare, claimed that they deserved to manage the rainforest, because it was a World Heritage Site and that there is statue of colonial expansionist David Livingstone.
That flimsy excuse resulted in NMMZ invading the falls and taking over cash collections for a few days until Government ordered them out.