Sony opens store in Harare

As Zimbabwe’s economy continue to recover some multi- national companies and investors are now heading to the once breadbasket of Africa. SONY Gulf FZE, the regional headquarters for Sony Corporation Japan, has opened its first exclusive Sony store in Zimbabwe through a strategic alliance with Innscor Africa group’s TV Sales & Home brand. The Sony store will provide customers with a unique destination to explore the complete Sony experience.

The official opening of the brand store was attended by Sony Gulf general manager Mr Hiroshi Kikuchi, deputy director Mr Dinakaran Munaswamy, deputy general manager, area sales and marketing Sony Gulf, Mr Bhop and Mr Sean Gorringe from Innscor.

Speaking at the launch of the new showroom along Samora Machel Avenue, Mr Kikuchi said: “This Sony store will showcase all our latest products and technologies and also provide an opportunity for entertainment content such as movies, music, games to be demonstrated and experienced.

“Some of Sony’s latest technologies and products that are showcased in the Middle East and Africa for the first time include 3D-enabled Handycam, the Handycam PJ10 which features a built-in projector and the latest line-up of 3D-enabled Sony Internet TVs.”

The state-of-the-art Sony centre will house the latest and extensive range of Sony consumer electronics products including the complete range of 3D and internet-enabled products. The investment signifies Sony’s expansion strategy to further enhance its position as the leader in consumer electronics in the African region. TV Sales & Home chief executive officer Mr Gorringe said Innscor is proud to partner with Sony to present the first new Sony store in the region.

“Through this state-of-the-art, signature store we hope to engage our customers with a fascinating experience of Sony’s innovation.” Sony has been constantly evolving, investing approximately US$5 billion towards research and development, to ensure that the brand continues to lead innovation in consumer electronics.

A pioneer driving adaptation of the 3D technology in consumer electronics, Sony leads innovation by producing 3D-enabled products, creating content, influencing back-end adoption of the technology by large cable networks and also retains the edge by investing in the seamless availability of the technology across various product categories.

While Sony’s BRAVIA 3D Internet TV, 3D-enabled Handycam, the Alpha NEX series of interchangeable lens cameras and Cyber-shot cameras have already made the technology accessible to consumers, Sony has also revolutionised consumption of this technology through introducing gadgets such as the 3D personal viewer and 3D binoculars.